Blogs are People, Too

Thank the Penultimate Proximate Cause that somebody is thinking and acting seriously along these lines:

• one-size-fits-all search has become debased
  (a rant i posted some months ago to my company's intranet bloggy site wiki thingie)
  
• search has led us astray
  (largely due to #1, above)
  
• blogs are people, too
  (oh, NOW you'll get my affirmative rant and riff engine roaring!)
  

Namely, it’s ActiveWeave describing some of its latest permutations of another long-standing and now increasingly attainable ambition to contextualize increasingly chaordic complexity by marking up the web.