Those aren't boring OLD newspaper ads, they're NEW GOOGLE newspaper ads
Finally, this should revive the entire print newspaper industry. Haven’t you heard? All you have to do is slap the alchemical name Google on dogcrap and it’s instantly transmuted into chocolate mousse.
In Google Test, Newspapers Move to Widen Ad Base - WSJ.com (subscription require):
In one of the more dramatic efforts to reach new advertisers, this week more than 50 daily newspapers will begin selling ads in their newspapers through Google Inc.'s Web site as part of a three-month test.
Yeah, “dramatic” … that was the first word that came to MY mind.