Metavalent Stigmergy

As it was in the beginning, is now, and ever shall be, world without end.

23 February 2005

Food Fight

by metavalent

“As soon as you start using cartoon characters, tying products into kids’ movies and so forth, then the question becomes: Can consumers really make fully-informed choices or are they being flooded with marketing material that is going to alter their behavior? Companies might respond that children don’t make the purchasing decisions; it’s the parents, but we all know how persuasive kids can be.” Food Fight: Obesity Raises Difficult Marketing Questions - Knowledge@Wharton

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