Food Fight

“As soon as you start using cartoon characters, tying products into kids’ movies and so forth, then the question becomes: Can consumers really make fully-informed choices or are they being flooded with marketing material that is going to alter their behavior? Companies might respond that children don’t make the purchasing decisions; it’s the parents, but we all know how persuasive kids can be.” Food Fight: Obesity Raises Difficult Marketing Questions - Knowledge@Wharton